Quality is the best strategy of Growth, Productivity, Value Creation and Culture that companies can implement. Quality is more than a requirement of the customer, it is the personal seal of the products and companies that manufacture them. The Quality Level is reached by the robustness of the processes and the execution of the defined standard procedures. It is imperative to obtain the conviction primarily of production operators, better known as quality operators. Products should not leave their workstations without being fully certified in the fulfillment of defined expectations.

Through the tools, strategies and mechanisms of Quality Assurance we can achieve products free of defects while we know firsthand the deviations in our processes that cause products outside the defined specifications. This is a great contribution of the concept and strategies of Quality at the source compared to manufacturing traditional production and product re-work. Understanding the improvements required in the processes to achieve ZERO defects in products is only possible with strategies aimed at controlling Quality at the Source.

San Mina- GDL  Lean Office
 Hammond Power Solutions  Problem Solving
 Rockwell (Canada & Monterrey)  TPS Gemba Training
Nemak  EMDS
CEMEX TPM Mtto. Total Toyota Productive
Kimball Electronics TPS Gemba Training
Frisa Lean Office
SKF Planification and control of the production

TPS Gemba Training

 Sogefi Group  TPM Mtto.Total Toyota Productive
 Silgan- San Luis Planification and control of the production

TPM Mtto. Total Toyota Productive

TPS Gemba Training

Avanzar Interior Technologies Toyota Kata in Field
Daimler Mercedes Benz TPS Gemba Training

Toyota Kata in Field


1.Create a culture of ZERO defects from the knowledge of processes and products.
2. Establish the mechanisms to know the main deviations of Quality that affect our products.
3. Establish the necessary mechanisms to standardize not only operating instructions of the operators but all those documents that serve us to guarantee the quality of the product.
4. Have the possibility to identify areas of immediate focus to improve the quality of processes and products.


Organizations and companies in their Operations areas, Quality, Processes or Engineering that require the establishment of systems and controls to identify situations that impact the quality of processes and products.


  • Quality is the best strategy of Growth, Productivity, and Creation of Value within the Culture.
  • Quality is more than a requirement of the customer, it is the personal seal of the products and companies that manufacture them.
  • The Quality Level is reached by the robustness of the processes and the execution of the defined standard procedures.
  • Quality must be seen as a Value and not an Objective.


In this session we will work on practical examples, taking advantage of more than 30 years experience in the Manufacturing Industry, of which almost 20 years have been in the Automotive Industry. ,We will review very simple, but very effective strategies and methods to bring in your company Quality up several levels.

We will share the Mechanisms of Management that will serve to challenge the current procedures of your plant. We will improve and improve them to theyour ability tolevel of iIdentify the problems atin the Source of Origin and take one more step in your systems towards the ZERO DEFECTS S mentality. In this session we will not reinforce theory about the Quality systems or about the importance of meeting the requirements of the Client in terms of Quality.


Module I: Basics of Quality at the Source

  • Quality in the Source.
  • Quality as a value of the company and a strategy of growth.
  • Standardization.
  • Quality at the touch time.
  • Problem resolution. System of Lessons Learned (“Yokoten”).

Module II: Support and Support Documentation

  • Workstation standardization.
  • Andons and Process Feedback.
  • Poke Yoke – Error Proofing – Mistake Proofing.
  • “Jidoka” of teams. APQP – Process Documents.
Module III: Management System

  • Quality at first, Waste, Re-work, customer complaints. Findings of 1st, 2nd, 3rd, 4th and 5th level.
  • Roles of each level of operation in these findings, from Top Management to Quality Operator.

Module IV: Practical Management System

  • Simulation of a productive process.
  • Identification of detractors of Quality.
  • Standardized Leader Work
  • Daily Work Routine Operation and Use of Andon. Mechanisms of Management.
  • “Gemba” walks.
  • Reflection Session
  • Strategy Validation




SC, Especialidad Educación Cognoscitiva ITESO, D1 IPADE. Director General Bajío

Alfonso has accumulated +19 years of experience in the automotive industry serving in several functional areas and Top Management. He held several positions including Technology Information (serving Mexico, Brazil, Scotland and Japan), Materials Management (Mexico and USA), Operations and functioning as Plant Manager. Alfonso´s automotive experience includes 15 years working for American Axle and Manufacturing (AAM) and Nemak. Alfonso previously served as Technology Information Manager in a dairy company (Lechera Guadalajara) where he was part of a systems culture transformation for the whole company. Alfonso`s AAM`s plants won several Leadership and Productivity awards. Alfonso has been working with the Shingo Prize and other Organizations for the last 7 years being part of several conferences, serving as speaker, and acting as a Shingo Prize evaluator. He was part of 2010 Shingo Prize Japan study tour learning directly from several former Toyota Leaders. Alfonso´s experience includes Launching 6 brand new plants for AAM and Nemak serving in a different roles. He was part of the Lean Culture establishment for both companies new plants. He was part of the successful Production transition between USA and Mexico Plants for AAM that included 6 plants. He worked as a supplier for GM, FCA, Ford, VW, Audi, Nissan, BMW and other OEM`s. Bachelor of Computer Systems Engineering from ITESO in Guadalajara. Specialist in Education certified by ITESO. D1 Top Management Direction certified by IPADE. Japan Tour Lean Manufacturing and TPS studies with Utah University.


The Training Certificate will be issued 6 months after attending the course, presenting the implementation and results obtained.

  • Training Diploma
  • Manual and learning material.
  • Implementation Formats and Templates for Lean Systems and Tools
  • Course Certificate

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